Another alcohol delivery service is joining the already flooded market.
Minibar is launching in Austin on Tuesday with an app and a website (minibardelivery.com) that will bring beer, wine and spirits to your door in under an hour. The service, which debuted in 2014 and now delivers booze in more than 20 U.S. cities, has partnered with three local liquor stores to get each order carried out.
Wiggy’s Liquor Store, Far West Liquor & Fine Wines and 34 Wine & Spirits — the latter of which is co-owned by Ricky Williams, a former University of Texas Heisman Trophy winner and NFL runningback — are in charge of making the deliveries, depending on what part of town each order comes from. Minibar requires a $25 minimum per order, with a delivery charge of $5 applied after the first month of use.
The fast-growing company joins other alcohol delivery services like Thirstie, Drizly and the Austin-based BrewDrop, all of which have arrived in the last couple of years.
Most recently, retail delivery service Instacart branched into booze, teaming up with Spec’s Wine, Spirits, and Finer Foods to bring beer, wine and spirits to a limited number of zip codes.
Another Austin-based business, Sourced Craft Cocktails, even delivers all the ingredients for home-made cocktails.
But Minibar might be prepared for all that competition; Austin is the service’s 22nd city, and it plans to spread farther north and east out of the city after its initial launch here. Plus, Minibar offers “tasting notes, pairing recommendations, cocktail recipes, gift delivery, and is the only provider to offer a subscription service,” according to a press release.
Users can also take advantage of Minibar’s auto refill option, which allows for items within an order to be delivered at a selected interval of one, two, three or four weeks. And if they go onto the website, versus the app, they can “quickly determine how much of each spirit is needed to plan the perfect get-together” via a party planning tool, according to the release.
“We’re thrilled to be expanding to Austin — our second new market already this year — and are excited to provide its residents with an easier way to shop for wine, spirits, beer and more,” Lara Crystal, co-founder of Minibar, said in the release. “We look forward to continuing to grow our footprint throughout Texas.”
For more information, visit minibardelivery.com.