Hooch launches during SXSW as cocktail subscription app

The storm of exciting new apps debuting at South by Southwest is about to thunder through Austin — and one of them will be immediately beneficial for locals who might need to temper the SXSW madness with a drink.

The Hooch app teams up with area bars to provide locals with free cocktails, helping them to discover new places to hang out.

The Hooch app teams up with area bars to provide locals with free cocktails, helping them to discover new places to hang out.

Hooch, a members-only cocktail app based in New York City, is bringing its boozy services to town starting Friday. If you subscribe to the app as a member — paying $9.99 per month or $99 per year — you’ll be able to get one free cocktail per day at participating bars. The app is teaming up with places like Indian Roller in South Austin and the Old School Bar & Grill on Sixth Street at first, although this initial list of bars will grow.

The goal of Hooch, created by nightlife veteran Aleksey Kernes, tech industry expert Lin Dai and digital marketing entrepreneur Jared Christopherson, is “to be a subscription app that buys a round of drinks each day at some of the top cocktail bars, elite lounges and premier restaurants in New York City, Los Angeles and now Austin… creating a ‘cool’ club for stylish sippers in the know. Hooch introduces its members to new places to see-and-be-seen and buys a round.”

That’s an intriguing concept, although it depends largely on the places where a Hooch drink is available. In any case, you probably won’t have any problems getting someone to tell you more about it during the festival next week: Hooch will be at several events throughout SXSW, including a dance party called Loose Control 8 that runs from Monday through March 20.

Here’s the initial list of participating venues:

For more information, visit the Hooch website at hooch.co.

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