Juice Society bought farm to make ingredients for juices

Photo by Arianna Auber / American-Statesman. Soon, Juice Society juices like this Root Down will be made from fruits and vegetables grown at the juice company's nearby farm.

Photo by Arianna Auber / American-Statesman. Soon, Juice Society juices like this Root Down will be made from fruits and vegetables grown at the juice company’s nearby farm.

A local cold-press juice brand isn’t simply content to source the ingredients for each of the juices from organic farms around the country.

Juice Society, which founder Danielle Sobel took to the next level last month by opening a brick-and-mortar store, recently announced that it had purchased a farm east of Austin for the express purpose of growing its own ingredients, the fruits and vegetables that go into each of the 14 juices.

Twenty-five “minutes east of the city we will begin planting and growing our own organic vegetables and fruits, using them in our juices, and composting back at the farm,” according to a Facebook post Juice Society shared last week. “We have a lot of work to do but we are so excited for what the future holds. The possibilities are endless and we can’t wait to share this new part of our business with the community.”

With the farm, Sobel’s Juice Society is again demonstrating how much the company wants to do more than sell cold-pressed juice.

“My goal with Juice Society is to center it more around bringing people into the shop and doing things besides just serving juice and going. It’s much more of an experience,” she said in this mystatesman.com story earlier this month.

The farm will need volunteers to help it get off the ground and stay running, with tasks including everything from planting to landscaping to harvesting. If you’re interested in getting involved, fill out this farm volunteer form.

For more information, visit juice-society.com.

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