Although Tito’s Vodka has always been philanthropic — with a big focus on pet-friendly causes, for instance — Texas’ first distilling company is nonetheless doing something pretty special: Tito’s plans to match donations up to $25,000 to Equality Florida’s Pulse Victims Fund.
The fund was created following the shooting rampage of an LGBT nightclub in Orlando on June 12, when 49 people were killed in what has become the worst mass shooting in U.S. history. Equality Florida, a civil rights organization founded in 1997, has been raising money to help the victims and their families in the aftermath. So far, the GoFundMe donation campaign has raised almost $6 million.
To donate, visit gofundme.com/pulsevictimsfund. And to guarantee that Tito’s doubles your give, type “Tito’s Match” in the comment field.
“Funds raised will go to those affected by Sunday’s horrific acts to cover medical needs, funeral arrangements, counseling, bills, food and whatever is needed to help the victims get through this terrible time,” according to Tito’s Vodka’s Facebook page.
Tito’s Vodka is also helping in fundraisers in Florida and around the country, including a couple in Austin, “to not only raise funds but build awareness and tolerance in all communities through events at local restaurants, bars, and clubs,” according to the Facebook page. Although one of the local fundraisers has already passed, Austinites can show their support at another one.
On Sunday, A Peaceful Pulse will kick off at Cheer Up Charlies with a march, an open mic forum, a moment of silence and a “big ole gay dance party.” Drink sales will go toward Equality Texas, according to the Red River Street bar, and participants will have the chance to donate to Equality Florida throughout the event. Plus, $1 from every Tito’s drink sold, as well as donations from the raffle items, will be donated to the Equality Florida GoFundMe page.
For more information, visit prnewschannel.com/2016/06/15/titos-handmade-vodka-to-donate-25000-to-victims-of-orlando-shooting/.