Tito’s Vodka has always been in the spirit of giving — but the local vodka company is taking its charitable pursuits a step further now by donating all of the proceeds from its online store to designated nonprofits.
The philanthropic initiative, according to the company, will go on indefinitely.
When you purchase an item from the store, you’ll be able to choose which of six charities you want your money to go toward. For the first quarter of this year, those nonprofits include Emancipet, Elizabeth Taylor AIDS Foundation, Grammy Foundation, American Red Cross, Operation Homefront and CORE.
Emancipet has already been the recipient of Tito’s Vodka’s Vodka for Dog People program launched at the end of 2013. Vodka for Dog People sells dog-related items, from dog leashes and toys to T-shirts, and donates the proceeds to the Austin-area nonprofit. Emancipet offers low-cost spay, neuter and vaccination services to dogs and cats of low-income families.
All of the funds from the dog-related items in the Tito’s store will automatically be given to Emancipet.
“Philanthropy has always been something we are extremely passionate about at Tito’s Handmade Vodka, and there is no better way to express this than having 100% of our online store proceeds donated to charities from now on,” Bert “Tito” Beveridge, the founder of the company, said in a press release.
For more information, visit titosvodka.com.