Austin-based Yeti Coolers has had a retail store, the Yeti Flagship, in the works for awhile at the corner of South Congress Avenue and Barton Springs Road — and as construction on the project continues, we know one important thing about it: Yeti will have a bar.
Excuse me, a “barrrr.” That’s the name of it, the Barrrr, because if you drop the ‘A,’ then it spells ‘brrrr.’ Get it? The artist behind the locally based Neon Jungle was in charge of working up a prominent neon sign in front of the space with just such an effect — making the letter ‘A’ flicker off and on while the others stay brightly lit.
The store with Yeti wares, at 220 S. Congress Ave., is part of the South Central Waterfront Plan, a multi-year effort to revitalize older buildings and empty lots along Lady Bird Lake’s south-central shore, in the hopes that the area will become a vibrant destination for both Austinites and tourists.
Yeti’s flagship store will certainly help with that once it opens later this winter. The company, which sells coolers, premium drinkware and other branded gear, told the American-Statesman in November that it will “be a place for the community to gather for various events, such as concerts and film screenings,” in addition to a store. And at the Barrrr, visitors will be able to order cold drinks while they watch sports games on TV.
The expansive indoor and outdoor bar area will include a bottle-cap wall in front of which is the flat-screen TV. Also expect at the Yeti Flagship “a product customization station, showcases of iconic outdoor equipment, a slew of local artistry, an array of Yeti’s historical artifacts — including prized possessions from founders Roy and Ryan Seiders — and much, much more,” according to Yeti.
Part of the city’s South Central Waterfront Plan includes closing the right-hand turn lane at Barton Springs and South Congress Avenue and converting it into “a public green space that extends from the Yeti Flagship,” according to November’s American-Statesman article.
In other words, the Yeti Flagship might open with a lot of things that Austinites love.