The name of Zilker Brewing’s latest canned beer suggests that the brewers have a particular fondness for the NBC sitcom “Parks and Recreation” — but it’s actually a nod to something a little more homegrown.
Urban brewery Zilker Brewing, co-founded by brothers Patrick and Forrest Clark and their friend Marco Rodriguez, is about to release a limited liquid homage to Zilker Park, which is celebrating its 100th anniversary this year. The Parks & Rec Pale Ale is the result of a collaboration between the brewery and the nonprofit Austin Parks Foundation and officially debuts at the Yeti Flagship store on May 25.
A portion of the proceeds from sales of the beer will go toward the Austin Parks Foundation to maintain Zilker Park, “the crown jewel of our parks system,” according to the foundation’s CEO Colin Wallis.
Giving back to a community-oriented organization like the foundation was an easy decision for Rodriguez and the Clarks to make, who “make it a priority to enrich the neighborhood we’re in however we can,” Patrick Clark said. “A big part of Austin is our outdoor spaces. If we can help those stay beautified, that’s a no-brainer for us.”
The brewery has taken its cues from namesake Andrew Zilker, an important figure in Austin’s history who gifted Barton Springs and the surrounding land, formerly part of his 40-acre ranch, to the city to be used as public parkland. He was both a philanthropist and an entrepreneur, but he got his start in Central Texas, as the story goes, with just a few cents in his pocket.
Also significant to the founders of Zilker Brewing is that during his successful career, he had ties to the beverage industry, with an ice-making business and bottling company, using the clean water from Barton Springs itself to make the ice.
The Parks & Rec Pale Ale, light and refreshing but still full of citrusy flavor, is intended to be enjoyed somewhere outside this summer.
Rodriguez, who oversees the brewing program at Zilker Brewing, made the beer with “old-school” hops like Cascade, with Centennial, he said, being the most pronounced in honor of the 100th anniversary of the park. These more established hops have fallen in popularity thanks to newer, more exciting varieties like Mosaic and Citra, which means the former hops’ aromas and flavors are becoming unfamiliar and thus “like new again,” he said.
“It’s a hop formulation we really loved and thought was appropriate for the beer: bright and citrusy, crisp and refreshing, rather than dank and bitter,” Patrick Clark said. “It’s nice when people say they would drink it outside, and they tell you that unsolicited. Because that’s exactly what we were going for — something to be enjoyed outdoors.”
The cans of Parks & Rec Pale Ale — largely designed by the brewery’s design firm Zocalo with a special Zilker Park 100th anniversary commemoration on it — launch during happy hour, 4 to 8 p.m., on May 25, at the Yeti store, 220 S. Congress Ave. Buy a special Zilker Brewing-branded Yeti Colster and you’ll get a free can of the beer. All sales from the Colsters will also be donated to the Austin Parks Foundation.
Zilker Park’s 100th anniversary is a year-long celebration with more things to come. For more information, visit zilker100.com.